NIL refers to Name, Image and Likeness. As of July 1, 2021 student-athletes have variable flexibility, depending on their state and school, in monetizing their NIL through business ventures, endorsements, social media and more.
While you, as an-athlete, have the liberty to contact brands directly, it may not be the most effective, efficient, or profitable. With an already busy-schedule it can be extremely valuable to have someone else doing the heavy lifting on the negotiation side, ensuring you get fair value for your services.
Many states have prohibited the endorsement by student-athletes of illicit product/services such as tobacco, gambling, alcohol and more. Unapproved endorsements may vary by state and school. As a professional, typically there are no limitations unless otherwise stated in your other contracts.
Digital marketing is Marketing. Everything takes place at the tips of our fingers. Over 80% of Americans own a smartphone. If you aren't delivering value and communicating how your business helps consumers where they spend the majority of their time, you are a step behind.
You could hire internally, and we often encourage our clients to have a marketing employee on-staff. This allows us to collaborate with an internal member on a day-to-day basis to carry out strategic tasks to accomplish both, short and long-term goals.
As a marketing agency curated by athletes, we have the foresight to apply the dynamic trends in sport and apply them to marketing strategy within the business landscape targeted towards athletes. We often leverage existing connections and create new ones across athletic organizations to deliver exceptional value for our clients.